A well-designed commercial space attracts more customers, and could thus indirectly influence the number of sales, and therefore turnover. Hiring a qualified and competent professional to fit it out therefore represents an interesting long-term investment. Discover the essential elements that a good interior designer for commercial development projects must master.
Competition can be tough in the world of commerce. It is therefore important to stand out from the crowd to attract the attention of customers and build loyalty. This is why space planning plays a vital role in the success of a brand. As a result, the professional responsible for carrying out the project must be able to design a personalized, unique and original design. To do this, he must master the following criteria.
The design of a commercial space must first and foremost be adapted to the target clientele as well as the target market. The design of a luxury boutique will, for example, be different from that of an ordinary clothing store. The decorative elements, the furniture and their layout will not be the same.
In addition, the environment must reflect and enhance the products sold. A good interior designer will know how to determine the items to be displayed in the window and arrange them in a harmonious and attractive way to attract the attention of the target audience. In short, he is able to create a place that is representative of the services offered in an attractive way in which customers feel comfortable, can easily access the products that interest them and are therefore more willing to buy.
A good interior designer must be able to design the commercial space based on the specific needs of his client. In other words, the decorative objects and furniture chosen must correspond specifically to the theme and values conveyed by the company: organic, natural, luxury, friendly or even cozy.
However, originality is an important asset in the retail sector. Therefore, the professional must also be able to design an innovative, sometimes even daring, design that goes beyond the norm, while respecting the main idea. The goal is to stand out from the competition by adding a little touch of innovation to classic standards.
A good interior designer for a commercial development project must also be able to design a variety of projects. Here are some examples.
Development of festive and dining gathering places in catering: bar, club, restaurant, café, lounge, etc.
In catering, for example, several elements must be taken into account, such as the quality of the furniture, the lighting, the decorations, and the accessibility of the bar, the cash register, and the toilets. Tables must also be sufficiently far apart to facilitate movement and ensure that customers can maintain their privacy. Finally, the theme and style conveyed must of course be taken into account.
Development of retail space such as boutique, grocery store, shopping center, eyewear store, showroom, etc.
The interior designer must ensure that the products sold are clearly visible and accessible to all. It is also important to organize the departments by theme so that customers can quickly find the items they are looking for. Finally, it is necessary to ensure that there is enough free space to facilitate movement within the store.
Business development offering specialized services such as hairdresser, barber, beauty salon, massage parlor, spa
Here, it is important to ensure the comfort and well-being of customers by opting for suitable furniture and a decoration that promotes relaxation. The designer must also think of an optimal layout for the furniture so that the staff can move around and carry out their tasks without constraints.
Business development offering medical services such as dentist, veterinarian, various clinics
The designer must ensure that the waiting room is welcoming, friendly, safe and comfortable. It is also important that the professionals’ offices and patients’ rooms are well laid out to facilitate care, examinations, check-ups and communication.
Accommodation facilities such as hotels, motels and reception areas such as public space entrance halls
In this case, the goal is to provide a comfortable and welcoming environment for visitors so that they feel at ease. To do this, it is necessary to take into account the size of the space, the colors, the furniture and the lighting.
Development of entertainment venues such as leisure centers, climbing, children's games
In an entertainment venue, everything must be safe and easily accessible. Also, it is sometimes useful for parents to be able to monitor their children from a seat a little further away. In short, space management is the most important aspect for this type of project.
Workplace layout such as offices
For such a project, it is important to design a friendly and comfortable place in which workers feel free and comfortable to increase their productivity. It is also possible to incorporate some decorative objects to create a family, warm and motivating environment.
Ultimately, the greatest qualities of a good designer are the ability to listen, the ability to analyze and creativity. This is how he can create a unique, original and personalized commercial space while taking into account the needs and expectations of his clients, whatever the size and importance of the project.
Therefore, by entrusting your new commercial development project to the interior design firm moodesign, you will be entitled to competent service and will be most satisfied with the result.
To obtain any additional information about your project, we invite you to contact us directly on our website or to reach us by telephone at the following number: 514-567-2383.
We offer our services throughout Quebec and particularly enjoy working in Montreal and on the South Shore (Brossard solar and dix30).
